STRATEGI PEMASARAN PAKET UMROH DAN HAJI PLUS ERA NEW NORMAL DI PT NUR HARAMIAN MULIA
Abstract
The new normal era is one of the difficult conditions for business people. One of the business actors affected is business people in the travel sector. Physical distancing closes offline marketing access. In difficult circumstances like this, travel agents are required to be more innovative and creative in developing their ideas in attracting prospective pilgrims. This research was conducted at PT NUR HARAMAIN MULIA, Kraksaan. By using descriptive qualitative methods with interviews with the parties concerned, observation and documentation. With the pandemic, travel is increasing innovation in attracting customers. Adjustments to products to keep travel activities effective. During the pandemic, marketing activities are mostly done online by expanding social networks. The purpose of this study is to find out the marketing strategy carried out by PT NUR HARAMAIN MULIA along with adjustments during the pandemic.
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