PERAN KOMUNIKASI ANTAR BUDAYA DALAM MENINGKATKAN TOLERANSI DI ERA GLOBALISASI: TANTANGAN DAN STRATEGI

Abstract

The main purpose of this study is to explain how cross-cultural communication can increase tolerance and reduce prejudice, especially in corporate and academic environments. Effective cross-cultural communication can bridge differences and build mutual respect. Furthermore, the development of intercultural pedagogical competence encourages further learning experiences through social initiatives and supportive narrative exchanges. This study uses a literature study method to examine various perspectives on intercultural communication and tolerance. Globalization brings cultures together and challenges individuals and institutions to adapt socially and emotionally. Building cross-cultural communication skills is important in creating a harmonious, collaborative, and discrimination-free environment. Tolerance is defined as an attitude of accepting and appreciating differences without negative prejudice. Intercultural communication is understood as the interaction between individuals from different cultural backgrounds, which is increasingly developing due to globalization. Theories such as communication theory and social identity theory are used to understand these dynamics. Tolerance is defined as an attitude of accepting differences without prejudice, which can be built through effective communication. Globalization also influences the dynamics of intercultural tolerance.